Photo: Negative Space
What kind of device are you reading this on? A laptop? A desktop? Perhaps you are thumbing through your smartphone on your way to a meeting.
The incredible multitude of ways people view websites nowadays means businesses need to consider how they can give their brands and services the best online exposure across the wide range of viewing devices.
So how can we do this? The answer is: responsive web design.
What are the benefits of responsive web design?
1. Future Proofing
Responsive sites work well across the multiplicity of devices on the market and will continue to do so for a considerable time to come.
2. Enhanced User Experience
Optimizing your site makes life easier for the user, no matter what they choose to view it on. And happy customers make for a happy business.
3. Cost Effectiveness
It takes longer to build responsive sites but they last longer and are more successful. The unified approach also means that management, support and upgrades need to be applied only at one area, rather than across multiple sites. That saves time and money.
4. Search Engine Optimization
It is difficult to manage SEO for separate mobile and desktop sites and does not yield great results. In fact, Google recommends a responsive approach to addressing these issues, and a consolidated view of your outcomes means more focus.
5. Improved Engagement
An optimized and consistent site provides the user with a better experience, no matter on which platform it is viewed, which is more likely to lead them to engage with you than to go anywhere else.
Responsive Web design is no longer a trend, it is a must. Being able to provide consumers with a beautifully optimized experience irrespective of their choice of device means that you have expanded the reach of your service and the chances of engaging with people. The long-lasting nature of this approach is incredibly valuable and has a clear advantage in terms of cost effectiveness.
We make sure that our client’s website is Responsive. LET’S CHAT to build your responsive website today!
