Considering that your face on the internet is a website, you should always try to make it as best you can. It is your contact point with millions of prospective customers, so it should have all the necessary components for a customer to see.
Starting with a captivating home page and an informative blog area, it should have appropriately placed contact pages and about me as well. Search pages (for few specific websites) and service / product pages are also an important part of a website that performs.
In this post, we’ll be discussing the top five important pages your website must have. Of course, all the pages on your website need to be awesome, but for one simple reason there are those 5 which need to be given exclusive attention; they are the most visited pages on any website.
This is a website’s most crucial page. When someone clicks on your standard URL like www.yourwebsitename.com, it is usually the page that is displayed. It is the first impression a user gets from your business. This page sets the stage, and usually contains links to various parts of your website. It displays your logo, your tagline and sets the lure inside your website. The homepage also contains a link to allow customer to contact you. It is a brief statement about your business, your brand and how the website can help the visitors.
A homepage needs clarity and minimalism. It is not supposed to be cluttered as that will put off the visitor. A sleek, informative and easy to navigate homepage makes the visitor feel comfortable. Be careful you don’t want to bombard the visitor right on the first page with all the information.
A homepage should have links and buttons such as, ‘sign up,’ ‘get a free quote’ or, to guide the customer, ‘visit our service/product page.’ It should also have a login / signup box and a sear button placed prominently (if necessary).
A section which speaks in a very personal tone of your business. Home page may give people an insight into your business, but it’s the page ‘about us’ that allows you to tell your story in detail. It is an important page from the ‘brand’ perspective of things. Here you can set out the vision, goals and speak about your team and working culture.
This page helps create a relationship with the clients and an understanding. The page about us is a key element in building brand awareness and putting yourself at the heart of the customer. On this page you can include testimonials, references to your completed projects, awards and recognitions etc.
When it comes to business websites this is a crucial page. A place on your website where you list all of your short descriptions of products and services. When it comes to educating clients of what your business can do for them, these pages are of great value. With sufficient details about every service or product, it should be neatly categorised. Tell them why they need a specific service, and how it helps their business.
If you run an ecommerce business you need to show your products on this page with a detailed description of each. Note, they should all be grouped under categories to make finding a specific product easier. A product / service page is where you get the real business and hook in the big sharks which will establish you in your domain as a successful business. Make sure your language is clear and don’t use any jargon or technical words.
The Blog page is the repository of your posts. This is where readers can get details about the various things you are doing and anything related to your business; the trend, the latest technology and other relevant information. Blog pages are planned as part of the SEO ( Search Engine Optimization) strategy but do not consider them any less as a component of your website. They are the bearers of information and that’s what keeps the visitor hooked on to your website.
A blog page should be easy to navigate with blogs categorized topic wise. Information without order becomes chaos so keep it neat and organized. A regularly updated blog page with enough visual elements can make traffic on your site faster than anything else.
The reason we placed this page at the end of the list of ‘most important pages on a website’ is because it comes after all those sites. Actually it’s a ‘call to action’ page that prompts users to contact you via an email, call or talk. This page must provide text and graphics calling to action that inspire users to engage with your company. A contact us page is the prime location on your website which starts the business transaction between you and the customer.
Apart from the above 5 important pages, there are a few of other pages to reflect on in this article. If you’re dealing with ecommerce websites , search pages are important, a FAQ or support center page lets users find answers to various popular questions related to your business services. Both of these pages catch the tourists who are tempted to explore your website. Reiterating that all pages are important on your website, but the 5 above we mentioned require special attention as they are the most frequently visited.