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It can be quite difficult to have the visitors stick around on your website. There are many factors which play into your visitors’ engagement. From the design of the website, to the copy your website uses. Most businesses still make these 5 common mistakes to this day, chasing visitors away from your website.
1. Your Homepage Is Disturbing
The most important part of your website is your homepage, it is where visitors first land and their first impression is made. A homepage cluttered with lots of unnecessary elements can put off your visitors and make them confused. Even the use of fonts is important on your homepage. Too many different fonts and uneven sizes, your visitors’ eyes will be strained and they will just click away.
2. Your Navigation Bar Is Confusing
You’ll probably find that navigation bar is always at the top of any famous website. For visitors to swing over and click, clear and precise. You will also notice that every link is logically categorized. A navigation bar that categorizes primary pages in a way that makes it difficult for your visitors to find, will make visitors jump off your site as quickly as your website loads. Primary pages are pages in which your visitors get more involved and stick around for.
3. Your Social Media Link Is Hard To Find
Social media is a no-brainer marketing tactic for any business that wishes to engage directly in a market. It’s the place where businesses put their brand into the market in a way of trust and worthiness. If your business relies on social media, avoid having your social media links be hard to find on your website. Clicking through should be quite obvious and easy for visitors
4. You Don’t Use Call-To-Action Buttons Effectively
Today websites make sure their call-to-action is placed nearly everywhere on their site. Guiding your visitors to every important part of your website with a call-to-action. For example, find out more, book now, contact us. If your visitors are not sure what to do next to buy into what you are selling, a website that has a clear flow and navigation won’t do much.
5. Your Website Uses Stock Photos
Using stock photos may be fine for a temporary arrangement, but for the long term it will not work out. A lack of authenticity will rub off the wrong way for your visitors. It gives the impression your website or business might not be legitimate. Take the time and money to invest in original photos that make sense to your business and show off your brand’s best parts.
Put your website to the test with these 5 big mistakes that are chasing your visitors off your website. If there’s even 1 it can make a huge difference in how your website views your audience.
We make websites that avoid this big mistakes so that your website visitors will stay longer on your website. LET’S CHAT!
