Photo: pxhere
A website with a good contact page shows that customer service is a serious matter for the business behind the site. This makes brands stand out, and reliability builds. Here are some tips to get a great contact page
1. Make it personal
Having a person’s picture in the background of your contact page helps more than you already know. Research shows that having other people around helps to generate more cooperative attitudes (even using the effect on a face poster). Don’t just put up any random person or worse yet use a stock photo. Choose a picture that your audience can relate to.
2. Simplify it for them
Lucky for you, most issues and questions aren’t unique to one person. More often than not, a large amount of users ask the same questions. It’s here that FAQ helps a lot. Categorize issues or subjects frequently discussed by your users. This helps them to quickly find the answers they need without having to wait.
You can also show an email address for them to contact you. Make sure it is clear and obvious for them to notice. You may also give your audience the option of chatting live with a customer service staff.
3. Make it clear and interesting
Don’t make it overcomplicated. When you decide to use a submission form, make sure people know how to fill out all the parts thereof. Avoid using too many fields, as this may cause the person not to write the correct answers.
You also don’t fill in unnecessary details to the contact page. Having a contact information, map and location that seems more accurate, social media links and a submission form is far more than necessary.
4. Encourage visitors to express themselves through your contact page
Consumers want to know that businesses listen to their needs and problems and that businesses will take action to fix them. An excellent strategy for persuading prospects to select your business over your competitors is professional customer service.
Use your contact page to connect in a deep, emotional way with your prospects. Tell them what their issues are, or how they feel. That way, you’re not only showing your customers that you care for them, but you’re also making it easy for your customer support team to treat their problems with real care.
5. Don’t forget your social media channels
Many visitors to your website tend to ask their questions in private, so keep it that way. Yet, we live in a social age. More and more people find it easier to connect to social media accounts, rather than calling or sending an email. So, don’t forget to connect your contact page to your social media channels.
Make sure your contact page is easy to find, relatable and user friendly. The simpler it is for them to solve the problems, the better among them is your reputation.
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