User experience (UX) refers to the set of behaviors visitors exhibit when they interact with a website. Several factors affect UX, from the design of websites to the design of forms. More specifically, user experience defines user impressions based on how easy and pleasant it is to use your website or other application. By improving UX, you create a more desirable place for visitors to interact with your brand.
We list some tips to improve website user experience below:
Website design isn’t just about design anymore. It’s about the experience. Mobile web traffic represents on average half of all website traffic. This means that half of the people who find your website, view it on their phone or tablet and that number is constantly growing. Based on impactbnd, 57% of users say they won’t recommend a business with a poorly-designed mobile site.
Your website should have a clear direction for visitors. Decide on a goal for each and every website page when you are writing your website copy. What do you want your visitors to do when they visit your website page?
Always make any link to open in the same tab when you’re linking within your website or to any other page. Because we need the visitors to use the browser “back button.”
The most recommended navigation location your website should have is at the top of the site and remain the same location for every page. And it is best practice if we keep less than 8 links on the navigation. If you have many pages, you can always use the drop-down menu or footer navigation.
Though it is a cool feature, it is not recommended. Just imagine if your website has automatic music playing when anyone lands on your website, and they forgot that their device is at maximum volume, your website will make them “shock” and immediately close your website.
White space is essential to any good design because it makes your content more legible and enables visitors to focus on the elements surrounding the texts. White space can also make your website feel open, fresh and modern. However, we need to keep in mind that white space indeed takes up space.
One of the most frustrating experiences for web users is waiting too long for a page to load. Slow page load is an interrupting experience for the user and can be a source of frustration and users often simply don’t have the time to wait.
Compress your images that you will use for your website before uploading it. That is one step to optimize your page speed.
Calls to actions (CTAs) that are clearly marked with a word for action enable users of your website to navigate your site more easily and get exactly what they want in the location they expect to find it. You should think about the color in creating buttons on your website. You should also consider the words you will use for your buttons. The recommended words should include verbs or action words that excite the user to do something.
When you’re adding any link to your page, that means you want your visitors to click it. So you need to make sure that your links are easily identifiable. Underlined text and text of different colors draw the reader’s attention and let them know that this is a link to click on.
Search engines don’t punish you severely for soft 404 errors (page not found), but a user will. Because when a user clicks on any link or image, they are expecting this link will take them to the next place they want to go.
You can check if you have any 404s by setting up Google Webmaster tools for your website or you can use this free 404 checker.
Clearly you need to focus about user experience for your website. Remember, you build a website for your online presence, AND for your audience. So you really need to build a mobile friendly website to support all devices screen, make your website easy to read and redirect any of your 404s page to your home page.
Let’s build your website with fully focused on your user experience. CONTACT US now!