It’s becoming increasingly necessary to highlight your best product / promotion above the fold on your homepage. Statistics have shown you have seven seconds to charm your website visitor into an action.
In this way, make sure your homepage immediately responds to the pain points of your ideal customer. Provide a solution for that immediately. Your website banner is a great place for this information, as it is above the fold, and your customer will see the first out of all your content.
Your About page is the second page to which any web user will always go. With so many businesses and corporations opening up on a daily basis, your About page is a perfect way to set yourself apart. An About page is where people come to know more about who you are and what you are doing. You want a personal touch to this About page and the story of how your business came to be. Yet be sure not to make common mistakes, like not describing your business well.
Your About page is for you to sell your brand idea, and for you as a business owner. Customers are more likely to buy from the businesses they believe in and trust in. Provide this to them and you are guaranteed to earn their sale.
Your pages should act like a restaurant menu. Most menus are divided into categories and subcategories and your web pages should do the same. It is also best practice to think about the user experience. Less clicks, more conversions.
When categorizing content on your website, make sure you think of how many clicks the user would have to make in order to access the content they want. We all know that time is money so make sure your customer gets to the information they need quickly and effortlessly.
The footer should contain all of your other social media information. You should have a link or picture to get them to: Facebook, Instagram, Twitter, Pinterest, and so on.
Customers expect a contact page to appear in the header but also in the footer. It just could be a simple click.
The Contact page is crucial for any new or existing customers to reach out to you. After educating about your product or service throughout your site, a curious customer may want to contact you.
Using forms is a perfect way to let customers fill out details and see what they are sending before submitting. Using forms is a perfect way to let customers fill out details before sending to see what they are sending. Make sure that you make it easy for them to also contact you.
Also, having either a contact form or a call-to-action on each page of your website design is good practice. This helps your customer to contact you without leaving the page. Do not provide them with an excuse not to contact you by making it easy for them to do so. Don’t give them a reason to not contact you by making it easy for them to do so.
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