Establishing an effective online presence has become fairly easy for a business these days. To promote your online business you can create a Google Business Page, LinkedIn Profile or Facebook page.
It is important to figure out what’s best to accomplish your business goals. In order to create an effective brand, most companies find it necessary to have both the social media profile or Page and a great functional website. But it always pays to understand the specific role of using a website and social media for your online brand or business.
So, let’s take a glance at what’s best for your business:
The biggest advantage for your business to create a beautiful and proper functional website is that you own it. That clearly means you can control your brand and its presence online. You can also decide which content you wish to publish on your website. And you can of course repurpose it to earn the maximum revenue.
Although social media platforms such as Twitter and Facebook works great to establish to promote your business online. But that definitely limits your control over the things that you want to do. For example , when it comes to posting content you must follow certain rules. You should also know how many times you can post, and how many users/followers you want to check your updates.
You can keep it as simple as a one-page flyer when it comes to business websites. Or, you could make it look sophisticated like a sales portal and a multimedia marketing hub.
Whether a business is small or well-established, they can easily establish a profile on social media. You don’t have to struggle for longer hours. Just create your account on any popular social site and in a few minutes your business profile will become active. You can also direct your domain name onto your platform for social media. This technique is called domain forwarding, and can help you quickly reach a large consumer base.
Additionally, you can create a business-branded web address. This is a much better way to connect with your audience, instead of asking them on Facebook to follow you. You’ll actually get a built-in base without putting a lot of effort into that. Most people like to create twitter accounts, Google Business, LinkedIn , Facebook, and many other social media platforms as they do these days. You just need to create a profile, and you can monetize the popularity of visitors who used the platform already.
Ideally, every business should have both website and social media presence. First, make sure you create a unique website that suits your business or brand needs. It will be much easier to do with a professional web developer. You should be focusing on creating profiles on a popular social media page after you’ve built an effective website. Then you can use social media pages to link to the content on your site to attract your followers attention.
Combined platform will help you to increase sales and profit in your business.
So if you already have a social media pages but doesn’t have a website yet, please CONTACT US to start building your website now.