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Our personal data and information is continuously being put out to the World Wide Web, from online shopping to sending emails. That’s why web protection plays an significant role in keeping our data inaccessible to any third party.
Getting a website installed with an HTTPS (HyperText Transfer Protocol Secure) certificate is a big step towards through protection. Known as the standard HTTP protected version it covers all types of communication between internet browsers and websites.
You might be getting HTTPS reminders now and then, but here are six reasons why you should take it very seriously.
1. It protects online identity
Everyone was investing the better half of their daily lives online. The internet has made it easy for everyone to handle their busy lives, from taking out their loans and settling bills to ordering their office lunch. Even when our users confide their personal information to businesses and financial institutions, their online identity is also at risk of being sniffed by a third party.
Hence, adding an HTTPS certificate to your website is necessary to create a sense of trust. This will also offer confidentiality and privacy protection, in addition to protecting the user’s personal data from being used or changed by a third party. If you don’t want anyone to know your credit card numbers, passwords or home address, it’s also our duty to give our users the same level of protection.
2. It provides web security
You will be shocked by how many phishing websites are out there to fool internet users. You set yourself apart from those websites by adding an HTTPS certificate to your website. Phishing websites sometimes disguise themselves as legitimate pages, and they are out there to steal Internet users’ personal data and information. They will take any details they may find by sniffing through somebody’s internet browser. Given that phishing websites are often accessible in places with public Wi-Fi, such as cafes and airports, websites without an HTTPS certificate may appear similar.
3. It assures reliable data encryption
If you store personal data on your website, secure data encryption is important. The moment the website doesn’t have an HTTPS certificate, the level of privacy decreases. Whenever a user accesses any website, every piece of user information and its browsing history is collected by cookies. This contains names, credit card numbers and passwords. It weakens the protection of your website without secured data encryption, and makes it vulnerable to online hacking and sniffing by third parties.
4. It improves your Google ranking
Google has added considerable importance to web protection in order to make the World Wide Web a more safe place for Internet users. This comes as no surprise that Google has confirmed one of the big qualifications for raising search rankings is getting an HTTPS certificate. Hence, taking the HTTPS certificate seriously is important for any small businesses and companies. If you are looking to boost the ranking of your website on Google Search, start by upgrading your website with an HTTPS certificate.
5. It enhances your mobile pages
A lot of internet users now use their smartphones to access websites and social media accounts. Either traveling by public transport or queuing at the post office, most businesses are gearing up to make sure their websites are mobile-friendly. Accelerated Mobile Pages (AMP) is an HTML-page type that makes a website lighter and more accessible. This also enhances user experience by producing easy-to-read content that loads into mobile more quickly. Creating an HTTPS certificate is one of the requirements for building an AMP-ready website. This will provide additional website protection for internet users when adding their details to their smartphones.
6. It increases credibility
Google is taking the next step today by alerting users whenever they access websites without having an HTTPS certificate. This display normally occurs on websites which require users to provide user logins and payment details. If your goal is to build your business or establishment trust and credibility through online presence, the alert may weaken the trust your user has in your brand. Hence having a website with an HTTPS certificate is crucial.
If you plan to increase your website’s security and credibility, it is important to take note of the HTTPS certificate. Whether you’re looking to improve your Google ranking to enhance your mobile pages, it’s the ultimate key to delivering your users a secure online experience.
If you need help in building website with HTTPS installed, you can always CONTACT US to get help.
