Photo: creativeart
The purpose of a website is to turn visitors into prospects. No one should have a website merely because another business has one. That doesn’t help what the purpose of a website really is. Every website should be a website with a purpose.
Various types of websites have different purposes depending on who is the intended audience. Some websites are designed to sell products and other websites are designed to provide practical information while others are simply for entertainment.
Let’s take a look at some of the different types of websites that are out there. We will make it short by using bullet point.
Purposes of Various Website Types
The Purpose of Information Websites
- Convey specific, useful information to a particular user / audience so that the visitors can learn something new or understands a topic better.
- May contain “how to,” tips and tricks, fix and repair, guidance, support information, directions, instructions, etc.
- Contains a huge amount of unique content.
- These types of sites have a complex structure and navigation and include various interactive services.
- Help users find the information necessary for a particular topic.
- All of the data on the website is easy to structure and systematize, making it as efficient and convenient as possible to work with.
The Purpose of Entertainment Websites
- Showcase entertaining information for visitors.
- Online magazines, websites with gossip orientation, celebrity news, sports coverage, movies, the arts, humorous websites, etc.
- Designed to navigate easily and are frequently updated to keep users coming back for more information.
- By using dynamic content such as videos, podcasts, slideshows, etc., they can be made more engaging.
- Providing entertainment information, pictures, and interactive online services.
- Main goal is to attract visitors using bright and funny images, animation effects and interactive services.
- The banner and contextual advertising work quite effectively here, thereby increasing the profitability of such projects.
- Includes more interactive elements than many other types of websites, because millions of people visit it just for having fun and finding someone to have fun with.
- Also a perfect advertising spot.
The Purpose of E-Commerce Websites
- Sell products to users.
- Must carefully optimized to achieve a high percentage of purchases.
- Need to integrate all of the latest online closing & upsell techniques available.
- Allows visitors to select the desired products from the catalog remotely, and to place online orders.
- Improve and consolidate its position in the market for goods and services.
- Increase the number of customers without large expenses.
- Increase brand popularity.
- Increase profits.
The Purpose of Service-Based Business Websites
- Convince website visitors that they should become customers of the service company.
- Positioning the company as a trustworthy, reliable, and experienced service provider in the target market.
- Providing them with information and articles demonstrating your knowledge, a visual portfolio of your work, videos, testimonials from customers, etc.
The Purpose of Blogs
- Providing a regularly updated website or web page, typically one run by an individual or a small group, written in an informal or conversational style.
- Can be started online very easily using a number of free services, like wordpress.com.
- Can be used for entertainment purposes or as an online journal, or used by companies to keep their customers up-to-date with what is happening.
- Very easy for an untrained person to maintain with little to no technical knowledge.
The Purpose of Social Media Websites
- Making it very easy to share and connect with friends, family, colleagues, acquaintances and even strangers.
- Quick and easy to build a connection network to keep in touch, share daily experiences, photographs, interests, preferences, etc.
- May be used for personal as well as for commercial purposes.
The Purpose of a Landing Page Website
- Encourages the visitor to do something.
- Should take the visitor to the exact location with the target ad.
- Intended to convert a simple website visitor into a potential client.
The Purpose of a Corporate Website
- Company’s official online representation.
- Contains comprehensive information about the company itself, the scope of its offered activities, products, and services.
- Usually contains a product catalog and a list of additional services – a forum, polls, newsletters and the like.
- Allows you to make online calculations, sell products, carry out marketing research and promotions, send news to visitors, get feedback from customers, organize voting and much more.
- Finding new customers and partners.
- Building the corporate image.
- Finding new employees.
- Building convenient and efficient communication with customers and partners.
The Purpose of Business Website
- Unique way to present and promote your small business, to regulate the flow of information and business processes.
- Usually created for counterparties, and helps rationalize the company’s functioning.
- To increase the existing customer base.
- To build the interaction with contractors and within the company.
- To provide effective communication with customers.
- To provide customers with the opportunity to buy goods and services with the help of electronic payment systems without leaving their homes.
- To inform customers about the company’s activities and the range of services provided.
- To attract new customers using online advertising.
The Purpose of Brochure Website
- Is a multi-page web resource that contains company or specific individual information.
- An image of advertising, perfect for small businesses and private entrepreneurs.
- Often created by individuals who perform a range of services.
- To introduce customers to the company.
- Unlike the classic corporate website, the brochure does not provide a comprehensive answer to all questions for the client.
- Free from most modules of the heavyweight website and aims to provide accessibility.
The Purpose of Personal Website
- Represents a great opportunity to express yourself, promote your business or your talents.
- Sometimes brochure websites, portfolio websites and personal blogs act as personal sites.
- Typically created by a particular person interested in self-promotion, or by individual entrepreneurs: artists, musicians, photographers, lawyers, doctors, etc.
- Personal website isn’t large, it contains personal or biographical information or information about the website owner’s services.
- Promote the person, to find new customers, sponsors, employers or partners.
The Purpose of Educational Website
- Provides information about courses, application requirements, professors, exams and much more.
- Providing wide and high-quality access to existing educational products.
- Stimulating the process of creating innovative educational products.
- Contributing to the promotion of model forms of organization of the educational process.
- Providing educational and methodical support of the educational process.
The Purpose of Nonprofit Website
- Not assigned to the tasks of increasing the profits of a company or organization.
- Mostly created to ensure the company’s presence on the Web, and mostly, these sites are informational.
The Purpose of Portfolio Website
- Small presentation of an individual (designer, photographer, artist, webmaster) or a team.
- Designed to reflect the experience of the owner, and to demonstrate owner abilities.
- The main website element is the gallery (the works performed).
- Getting orders and attracting new customers.
- Selling your works (if you offer ready-made goods).
- Gaining a reputation in the industry.
- Making useful connections.
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