If you’ve been on the internet long enough, you’d probably notice how popular websites work flawlessly in contrast to low-traffic websites. A variety of important factors that make a website great are behind the simplicity of shopping online, or the simple act of looking for a particular website.
Here are 6 key characteristics of a great website:
An attractive website, working with balances and good design. The right aesthetic highlights the company’s best things while at the same time engaging users to stay or return to the site. How good your design is, will decide how users feel or think about your company and its products in general.
A great website lets users easily navigate information. There is a logical flow of how information is delivered, which will cause the user to go through the information till the end. User Experience (UX) would be another word to this.
A well-designed UX should enable users to further engage with the website. It also tells in a way how dedicated you are to making sure that their visit to your website is fun.
If your website isn’t well positioned, a great looking website and an easy to use interface won’t count for much. SEO a.k.a Search Engine Optimization deals with optimizing the website so it performs well on a search engine.
There are lots of factors that play into ranking, the most basic are:
A lot of people start browsing the web on their smartphones. As smartphones evolve and become more user friendly when it comes to browsing the internet, a lot of traffic will come from smartphones. Most websites aren’t designed for mobile work or look nice yet.
A perfect way to optimize your mobile website is to have the website itself designed to be responsive. A responsive website changes the website look and feel according to the device used to view it. You won’t need to worry about creating a separate website to cater for mobile users this way.
General news to cat videos is easily shared across the world, thanks to social media. Garnering attention and engagement fast and high volume.
Whatever industry you ‘re from, making your website optimized for social media would be a great idea. Include a social sharing plug-in, this will help to reach out to the public whatever initiatives the business may need.
Don’t hesitate to use an appropriate Call to Action (CTA) on your website. A CTA is for the users who are already convinced to continue and interact, but not to the point that they are won over.
A great website, by strategically placing CTA’s, reminds users to act on whatever it is you offer.
A great website is making an effort to be pleasing to the eye, making it easy for the user to navigate through, and taking the opportunity to remind the user to do what you want them to do.
Does your website have what we mentioned? If not, why not get an improvement?