Security is a top concern on the internet for anybody who ventures on anything. Personal data is incredibly important, and can do a lot of damage in the wrong hands. And how do businesses ensure their customers are confident about their websites? They purchase an SSL certificate.
Websites with https in their address means they have an SSL certificate which means they are also secure. You will also note the green color font that has been viewed by many people as a symbol of website legitimacy. They’re not totally wrong either, since SSL-certified websites say what they claim is real.
It’s important for all business website to have an SSL certificate today and here’s why:
When your website is SSL approved, your website address should include an HTTPS. What this means is any information encrypted between your computer and your visiting website which makes the information unreadable.
The certificate helps websites that need sensitive details such as your credit card information, personal information or your password. It also protects you against any third party (i.e., a hacker) that intercepts communications between your computer and the website you visit.
We’ve come to learn what a safe and legitimate website looks like thanks to Google, and that’s if their domain address has a green text font saying HTTPS.
You’re building confidence for new and old visitors who frequent your website with an SSL certificate. You also claim that you add importance to their privacy and security.
Visitors will not only trust your website but will also be confident in sharing information.
Google will display an alert on websites which do not have an SSL certificate. The warning implies your website is unsafe and does not have a secure connection, which ensures that any visitors can move away immediately. Obviously, a negative image will accumulate on your business.
With an SSL certificate, your website will be displayed as intended. Without any warning or intimidating alerts to visitors.
The SSL certificate no longer reflects a competitive advantage as it used to be. It’s a must, today!
Need help with your SSL certificate? We make websites with SSL certificates now, LET’S CHAT!