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Most of the websites have much more information than you might realize. Even the simplest business can end up with a multiple page website that provides contact information, details about its services, and more. That multi page approach works well in some cases. Often, though, you’ll run into situations where a one page website fits better.
The trick lies in knowing when each design should be used. One page sites, for example, are perfect for individual portfolios but not so much when you’re talking about an online store. Understanding when using one page makes sense and when you need more space to work with it will save you time, and help you create more engaging websites.
What is a one page website?
A single or one page website is simply a website containing only one page of HTML. No additional pages are available, such as an About, Features or Contact Us page.
Related reading: Single Page VS Multi Page Website: Another Battle
Who Could Benefit From a One Page Website?
Small Business – When you have limited content
You may not need to fill out ten pages of content about your services and what your business offers to the community as a small business. You may only need to list a quick “About Our Company”, your Hours of Operation, your Business Address, and ways visitors can Contact you.
High End Business Sites – You can use parallax scrolling
If you try to wow your clients and visitors with the creativity and impressiveness of your business (remember that your website should show the mood and purpose of your business), then a one page Parallax or Scrolling website might be perfect for your situation.
If you or your business are involved in Architecture, Graphics or Print Design, Web Apps, Film, Photography, 5-Star Hotels or even Golf Courses, you may want to consider a one page design.
Wedding and Meetings – Or any one time event
When planning an event such as a wedding or conference, you usually only need to inform guests about simple things such as time, location, what to bring, etc. The amount of time and effort it would take for an event like this to build and manage a large website is simply not needed. So this is the perfect time to implement a one page website that is creative, attractive, and easy to use.
The main purpose of this website is to provide important information to your guests. So be sure that this info is easy to find, and the site reflects the event’s mood. You don’t need to design a flowery textured theme for an exclusive business conference.
Creativity Masters – Portfolio Websites
Your website as a graphic or print designer is designed to showcase your creativity and passion for your created artwork. The beauty of one page designs is that it gives you a huge workspace out of your website as the designer to creatively design and masterpiece art. Instead of trying to create different pages and designs, you can create one large design that will help your viewers flow through your content and marvel at your skills in design.
Introducing a New Product – Product Websites
When your business needs to inform the public about your latest new app or product that you’ve just completed, a one page website is a great layout for such an announcement.
Product websites all have one thing in common – they need to get information about the new product to the public and why it is better than any other out there product. For this purpose, a one page design works well, because it gives you the ability to include lots of artwork, pictures and text in a creative flow that gives your buyers a sense of what the product offers.
Who Shouldn’t Have a One Page Website?
Now there are some situations that a one page website just doesn’t fit your readers with the purpose and flow of the content you’re presenting. Imagine if the New York Times were a huge one page website with all the stories featuring one right after the other – it would not only be a huge mess, but it would also be difficult to navigate around.
If you’re in a situation where you’ve got a lot of content like articles, news headlines or you’re selling more than a few products you’ll need something different than a one page website.
Before you run off and design that new one page website, make sure that you evaluate your business purpose and determine if it is best suited for that design. Remember, things like limited content, big pictures, creative graphics, high-end hotels or vehicles etc. are things you might want to consider using a one page design for your exciting new website.
If you are the person/business who need an one page website, feel free to let us help you build your one page website.
