With the rise of mobile device usage stratospheric. And the increase of mobile phone popularity; if your website isn’t built to react and adjust to mobile and other devices, you’d be doing yourself a massive disservice.
Responsive design for your website will help you solve a lot of problems. It will make your website mobile-friendly, change the way it looks on both large and small screens devices, and increase the amount of time visitors spend on your website. This will help you boost your search engine rankings too.
Read on to find out why responsive design is so important to your business website.
What is Responsive Web Design?
Responsive web design is a way of putting together a website to adapt its content and elements dynamically to suit the screen size it is viewed on. It keeps images from being larger than the screen width, and prevents visitors on mobile devices from having to do additional work to read your content.
The main aim of responsive web design is to prevent the unnecessary resizing, scrolling, zooming, or panning that happens at sites not designed for different devices. Navigating these pages is always very challenging, and it could even cost you potential clients who get frustrated trying to find out how to do it.
Responsive website design also replaces the previous need to design a dedicated mobile website for smartphone users. Now, instead of designing multiple websites for different screen sizes, you can design only one website that automatically scales up or down to suit the display it’s viewed on.
1. Cost Effectiveness
It can get expensive to manage separate sites for your mobile and non-mobile audiences. You can save money by reducing the cost of paying for a mobile site through the use of responsive web design. You will just have to invest in the design of a single site to cater to all visitors and devices.
2. Flexibility
You can make changes quickly and easily, if you have a responsive design website. You do not need to worry about making changes on two websites. This flexibility is an immense benefit when you only want to tweak a quick design or correct a mistake on your site— you just need to do it once.
3. Improve User Experience
User experience is crucial to website owners. You want people to like your website and you want it to be easy to use to convince them to return. If anyone visits your website on a mobile device and it takes to load forever, or your pictures don’t have the right quality, it can make your business appear unprofessional.
4. Search Engine Optimization Gain
Responsive web design can help with SEO because Google, gives preference to websites that are responsive. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.
5. Ease of Management
Many businesses, especially smaller ones, do not have much time to update or refresh the way their website looks. So instead of having to hire a designer to manage any part of your website, responsive web design helps you to make the changes quickly and easily by yourself.
Additionally, other aspects of your marketing will be much easier to manage with just one website. You’re never going to have to worry if you should connect the mobile or desktop site to a social media update, or check if all of your redirect links work to get the right people to the right site. Responsiveness removes most of the burden from running a business website.
6. Increased Traffic From Mobile Users
Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.
You can now have only one responsive website, ready for all devices. This ensures that people you retain your mobile viewers. And they may also remember visiting your website some other time when they are looking for the services you are offering.
7. Adapts Easily To Any Screen Size
Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.
You’re way ahead of the competition with a design like this. So it places the website to cater easily for newer devices that people use to access the internet, such as smartwatches, IoT devices, etc. Your website will automatically adjust to suit every screen.
8. Reduces the Page Load Speed
Page load time is one of the main factors in search engine rankings. Google always rewards web pages which load in just a second or less. Responsive web design results in fast loading and Google can more quickly and conveniently index all links to the web.
